We change history today
The era of responsible innovation begins
ENEL
Awareness
actions
Where we communicate projects
and solutions
Promotional actions
Telling stories and
explaining the benefits
of electrification
Educational
actions
Aimed at internal
and external audiences
We want to reaffirm Enel's leadership position taking into account its responsibility as a company and institution, as one of the main drivers, of the global energy transition. We aspire for it to be the major change that defines a new era, the era of responsible (with people, with governments, with the planet…) innovation (energy, technology, communication...) .
Our imaginary is based on the keys of our rational by resorting to the Enel colors, colors that represent the whole range of the energy spectrum, to order the exercise with a complete sense of branding.
Landing page
Based on the creative concept, this landing page is designed with a double objective: Firstly, to serve as an attraction lure for all those users who land on the page and are not yet part of Enel; and secondly, to inform about the company's energy advances.
eMail
marketing
We have outlined a strategy that will help add value to the company while creating a much closer and personal communication with customers, employees and institutions.
3 categories aligned with
the communication strategy
- Notoriety: To publicize the business and positioning in electrification
- Action: To sell products and services
- Image: Positioning Enel and its employees as experts and opinion leaders/promoters of Electrification)
