Si puedes leer esto,
te entienden más de 62 millones
de personas en EEUU
INSTITUTO CERVANTES
Purpose
Action with a dual purpose: to disseminate the projection of the Instituto Cervantes at an international level and to position the organisation as the main promoter of the Spanish language and disseminator of Spanish culture.
We will use a clear, concise and direct message as a creative concept: "If you can read this, more than 62 million people in the USA understand you". Accompanied by a secondary message indicating the influence of the Instituto Cervantes in this reality. The messages will deal with the teaching of Spanish, the presence of Spanish in the media, participation in politics.
An elegant and sophisticated editorial design based on a careful selection of typefaces and their composition. The careful distribution of letter, line and paragraph spacing enhances the readability and clarity of the content. which, together with alignment, line spacing and visual hierarchy are key elements to guide the reader and make the design more attractive. In addition, the use this color contrast helps to make the message more striking and emphatic.
Originality is a key factor to stand out and capture the attention of users attention of users. In a digital world where the amount of content available is enormous, it is important to be creative and offer something new and different to catch the attention of the public is enormous, it is important to be creative and offer something new and different to catch the public's attention. Achieving originality in the tone and voice of the brand when communicating with users, using clear, authentic and relatable language can help to connect with the audience help to connect with the audience and offer a more memorable user experience.
