DONA
TÚ LO HARÁS POSIBLE
AYUNTAMIENTO DE MADRID
Communication campaign
The main objective is to raise awareness and mobilise people to make donations to combat the effects of COVID-19. The aim is to raise resources to strengthen medical care, provide medical supplies, support those affected and fund research to find solutions to the pandemic.
We made a series of emotional videos for the municipality's social media channels highlighting stories of people affected by COVID-19 and how donations can make a significant difference to their lives.
We created a website dedicated to the campaign, landing the audience that is impacted by the videos, where detailed information on how to donate is provided.
Chapter 3
Chapter 2
Chapter 4
Chapter 5
