IMPACTA
De naturaleza inconformista
ESTRELLA GALICIA
Positioning the brand and connecting with the public through interactive solutions that are experienced in first person and in 360º.
HDR held a major sustainability event to raise awareness among employees and customers. The challenge was to provide value and generate unique experiences that would impact the public and disseminate the brand positioning around these sustainability
objectives.
To do this, we created two interactive virtual experiences for Meta 2. We devised a stroytelling that, related to business, would position Estrella Galicia as a clear activist in favour of sustainability and the reuse of resources.
Experience Cecebre
Story built around the main source of water for Estrella Galicia products (Cecebre reservoir). The user can appreciate the consequences of climate change and the misuse of resources. Finally, they can contribute to the recovery by planting a virtually tree
Experience envases
To appreciate the actual volume of containers produced in 2019 by Estrella Galicia and compare it with the number that have been recycled through returnable containers. At the end, you can compare these volumes with an iconic building, the MEGA factory.
MEGA factory 3D - Real MEGA factory
+500
People impacted
+300
Positive comments
6
Exhibition days
